I know that starting a new eCommerce store can be exciting. However, it can also be challenging and time-consuming.
It is not just setting up an account on a popular platform like Shopify or Amazon. You need to think about many things before you begin, such as finding the right product and market, creating a website, branding your business, sourcing products, and more.
If you’re considering launching a new eCommerce store in 2022 or have already started one, keep reading for some useful tips.
First of all, you need to have a lead magnet. Usually, it is simply a pop-up with a sweet offer or some benefit that customers can get after filling the fields of a form. This customer data would help to sell more or create more effective ads. In other words, it is more about collecting emails than about selling a product. The best lead magnets are those that offer a benefit that is not directly related to your product. For example, you can offer a guide about how to use a product, or a bundle of recipes or exercises to be more healthy. If you offer something like this, you will have much higher click-through and conversion rates.
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Second, you need to be visible on Google Shopping. It helps customers to make orders even without visiting your website. Also, by being visible on Google Shopping, you can generate more organic traffic to your eCommerce store. Google Shopping shows relevant products to shoppers, who may be interested in products. This helps expand your reach and increase your brand awareness. It’s not one-way traffic; it’s mutually beneficial traffic. Now you have another opportunity to make a sale.
Third, don’t forget about customer support. There are a lot of apps that will make your business life easier and customers will get a great experience after communicating with the manager of your shop. Feedback apps are also a great way to collect data about your customers, such as how often they shop from your store, how much they spend, and how many purchases they make each month. It’s really easy to use, and it can help you make sure that your team is communicating effectively and efficiently.
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Fourth, make sure you have products to upsell in your store. In short, upsells really give profitability for your business. There are many ways to create upsells in your shop. You can offer additional products that are related to the original purchase, like a bundle pack. Or, you can offer an upgraded version of the original product. Another way to upsell is to offer an add-on that your customers may need. These are just a few ways to increase the profitability of your eCommerce store through upsells. Typically, upsells are offered to customers after they have made their purchase and are about to click “check out”.
Fifth, add reviews for your store. Only live reviews from real customers build trust for your eCommerce store. You can add reviews to your store by enabling the review feature on Shopify or installing a third-party app. Another way is to ask for reviews via email or with a tweet. You can also offer a discount to customers who leave a review on your site.
Starting a new eCommerce store is one of the most exciting things you can do. It gives you the chance to create something from scratch, and it lets you take control of your own destiny. In fact, a report from MarketsandMarkets predicts that the global eCommerce market will be worth $4 trillion by 2023. So eCommerce growing at an astounding rate, and it’s never been a better time to start your own online store. These five things will help ensure that your eCommerce store has a fighting chance of success in 2022!
In the latest video >>, I share valuable apps that help me and Golden Stream Media clients to sell more.